Computers Reseller Business Plan: the Ultimate Guide for 2024

8 min readJun 21, 2023

Last Updated: 12/17/2023

Are you thinking of starting a computer reseller business? If so, you are joining a growing industry that is projected to reach $154.7 billion in market size by 2023. But having a great idea is not enough, and it is critical to have a well-developed business plan to make your dream a reality. A computer reseller business plan is the foundation of your business and can help you assess the viability of your concept, track your progress, and make adjustments as needed. It should focus on the core elements of your business, such as your business model, customer target, competitive advantage, and financials. Read on to learn how to write a computer reseller business plan and get some helpful tips and examples.

Why is a Computers Reseller Business Plan Important?

Every successful business needs a well-thought-out business plan that outlines its strategy and goals, and the same is true for computers resellers. A business plan is essential for any business hoping to stay competitive in the ever-evolving computer market. A computers reseller business plan is crucial for outlining how you plan to secure a customer base, how you will differentiate yourself from competitors, and how you will use marketing and customer service to generate customer loyalty and repeat business. A strong business plan will also help you secure financing, as it provides a detailed roadmap of how you plan to generate a profit. Without a well-crafted business plan, it will be difficult to secure the necessary financing and resources to launch and maintain a successful computers reseller business.

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How to Write a Computers Reseller Business Plan

Creating a successful business plan for a computers reseller business in 2023 requires a well-thought-out strategy that takes into account current and future market trends. Your business plan should include information about the different products and services you offer, your target market, the location of your business, and the financial projections for the future. Here are the main components of a computers reseller business plan:

1. Executive Summary

An effective computers reseller business plan should always begin with an executive summary. This serves as an overview and summary of the entire plan. The aim of the executive summary is to give readers (especially potential investors) an easy-to-grasp idea of the business.

Common elements of an executive summary include:

- Goals and objectives

- Description of the proposed concept

- Execution plan

- An overview of the potential costs

- Expected return on investments

An executive summary is key for those hoping to get investors to fund their projects. Instead of having to comb through the entire computers reseller business plan, readers can get all the information they need from the executive summary.

2. Company Description

This is the part of the computers reseller business plan where you fully introduce the company. Start this section with the name of the computers reseller business you are opening, along with the location, contacts, and other relevant information. Also include the owner’s details and a brief description of their experience.

The second part of the company description should highlight the legal standing of the computers reseller business and outline the business’s short- and long-term goals. Provide a brief market study showing that you understand the trends in the regional computer industry and why the computers reseller business will succeed in this market. Explain the competitive advantage that you have over other computers reseller businesses and how you intend to stay ahead of the competition. Finally, provide a financial summary of the business and how it will become profitable.

3. Market Analysis

The market analysis portion of the computers reseller business plan is typically divided into three parts:

3.1 Industry Analysis

What is the state of the technology industry? Are computer sales increasing or decreasing in your area? What kinds of technology are in demand? It is important to understand the current trends in the market to determine how your reselling business will fit in.

3.2 Competition Analysis

What other resellers already operate in the area? What makes them successful? What sets them apart from your business? This section should include a detailed evaluation of the competition to help you stand out in the marketplace.

3.3 Marketing Analysis

How will you reach potential customers? This section should include a detailed marketing plan, including the types of campaigns you plan to launch and the budget for each. Explain how you will use digital and traditional advertising to promote your business.

4. Products and Services

When it comes to your computers reseller business plan, it’s important to provide a clear description of the products and services you plan to offer. Make sure to include a list of the computers, components, and other items you will be reselling. If you plan on offering any additional services, such as installation or repair, include those as well.

You should also provide an estimate of the cost of these products and services. Be sure to include any discounts you may be offering, as well as any potential revenue opportunities from new products and services that you may be offering. Finally, include a timeline for when you plan on launching these products and services. This will give investors a better idea of when they can expect to see a return on their investment.

5. Target Market

The fourth and final step in writing a successful computer reseller business plan is to identify your target market. Knowing who your customer base is and what they are looking for will give you a clearer picture of how to market and sell your products.

Start by researching the average computer user and what their needs are. Decide what types of computers you plan on selling and who is most likely to buy them. Consider factors such as age, gender, occupation, location, and income level. This will help you tailor your business plan to the needs of your target market.

Once you have identified your target market, create a detailed description of them and include it in your business plan. This should include their motivations, needs, preferences, and other relevant information. Additionally, include any insights you have gained from your research. Doing so will help you better understand your customer base and how to better serve them.

6. Location

Location is an essential part of any business plan, especially when it comes to a computer reseller business. You will need to consider proximity to potential customers, cost of rent, parking, and other factors.

The best locations for a computer reseller business are usually near technology hubs, such as universities, research parks, or other tech districts. Look for areas with high foot traffic, good public transport links, and reasonable rent.

If you’re planning on operating a physical retail store, you will also want to consider zoning and regulations. Check with your local zoning board and other regulatory agencies to make sure you are in compliance with all laws and regulations.

Finally, consider the cost of setting up shop. Calculate the cost of rent, utilities, insurance, signage, and other costs associated with starting up a business in the chosen location. All of these factors should be included in your business plan.

7. Market Overview

The fourth section of your business plan should focus on your market overview. This should include research into the current market for computers and related products, as well as an understanding of the competitive landscape. It should also cover the potential reach of your business, including the size and demographics of the customer base you plan to target.

You should also include a summary of the strengths and weaknesses of the existing competitors in the market and explain the potential opportunities and threats your business could face in the future. This will give investors a better idea of the potential of your business and how it will fare in the computer reseller market.

Finally, you should include an explanation of why your business model is superior to that of your competitors and how it will provide value to customers. This will give investors confidence that your business is set up to succeed in what can be a highly competitive market.

8. Marketing

A successful business plan needs to have a marketing strategy that will help you reach your goals. Before you start marketing, it’s important to understand who your target customer is and what their needs are.

Once you have your target customer defined, you can start to develop your marketing plan. It should include tactics for both online and offline marketing, taking into account budget considerations. Additionally, you should also consider how you can make the most of your existing customer base.

Make sure to also consider how you can use social media to your advantage. Have a plan for how you will use different platforms and make sure that your content resonates with your target customer. Additionally, you should also look into influencer marketing and how it can help you reach more customers.

Finally, it’s important to track the results of your marketing efforts. This will help you understand what is working and what isn’t so you can modify your strategy as needed. With the right marketing plan, you’ll be able to effectively reach your target customer and increase your sales.

9. External Help

At this point, you may be feeling overwhelmed by all the details. If you need help, there are external resources available. Consulting firms and small business advisors can provide you with advice and resources to make the process easier. They can also help you create a professional-looking business plan.

You can also find online templates and software programs for computers reseller business plans. These tools can provide you with a helpful framework for developing a plan that meets your needs.