How to Start a Board Game Cafe Business in 2024
Last Updated: 12/17/2023
Starting a Board Game Cafe: The Complete Guide
So you’re thinking about opening up your own board game cafe? I don’t blame you — with board games growing more popular every day, and people looking for unique hangout spots, running a cafe seems like a pretty sweet gig. Well let me walk you through how to make that dream a reality.
Choose a Strategic Location
One of the biggest choices you’ll make is finding the right spot for your cafe. You want somewhere with a good amount of foot traffic — near colleges, hip downtowns, or family-filled neighborhoods are all great options. Just make sure you have enough space for plenty of seats and game shelves.
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Build an Appealing Game Library
The games you offer will be the heart and soul of your business. Have a wide variety — popular classics like Settlers of Catan, new hotness like Gloomhaven, party games for big groups, heavy strategy games for the hardcore. Make sure to have options for all player counts. Rotate new games regularly to keep things fresh.
Create a Welcoming Cafe Atmosphere
Don’t forget about the cafe side of things! Outfit the space with a mix of seating — small and large tables, couches, comfy chairs. Decorate with fun board game art and theming. Organize games neatly on shelves and in cabinets. Offer self-serve coffee, snacks, baked goods to fuel the gaming. Play some upbeat but not distracting music. Aim for a relaxed, welcoming vibe.
Develop Your Business Model
You gotta make money to stay afloat! Most places charge $5–10 per person for unlimited play time. You could also do hourly rates or per game charges. Food and drink are another income stream. Offer member discounts and loyalty programs to encourage regulars. Host private parties and events too. Price competitively but profitably.
Market Your New Business
Get people excited about your awesome new gaming hangout! Promote yourself on social media and in local game communities. Offer discounts for your grand opening. Partner with local businesses for cross-promotion. Sponsor conventions and tournaments. Make a name for yourself as THE go-to spot for games.
Running a board game cafe takes planning and passion, but follow this guide and you’ll be on your way to building an amazing place for people to come together over great games and good times. Just don’t skimp on the snacks! Let me know if you have any other questions!
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Board Game Cafe Financial Forecasts
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Frequently Asked Questions
What types of games should I have in my cafe?
Your game library should have a wide variety of modern board games, card games, and party games to appeal to different customers. Include popular staples like Catan and Ticket to Ride along with newer releases, easy party games for large groups, and more hardcore strategy games for seasoned gamers.
How much space do I need for a board game cafe?
Plan for at least 1,500 to 2,000 square feet to accommodate ample seating and game shelves. You’ll need room for tables of various sizes, couches, and chairs so groups large and small can play comfortably.
What permits and licenses do I need?
You may need permits related to serving food, liquor licenses if you’ll serve alcohol, and general business licenses. Check with your local municipality about permits and zoning for the type of business you want to open.
How do I price my services?
Most board game cafes charge $5-$10 per person for unlimited play time. You can also charge hourly rates or by the game. Food, coffee and other refreshments are additional revenue streams. Offer memberships or day passes for discounts to encourage repeat business.
What’s the best location for a board game cafe?
Look for spots with heavy foot traffic near colleges, downtown areas, family neighborhoods, and nerd/gaming hubs. You want visibility and access to your prime demographic of millennials, families, and board game fans.
