How to Start a Copywriting Business in 2024
Last Updated: 12/17/2023
Starting a Copywriting Business: A Step-by-Step Guide
So you want to start a copywriting business? I’ve been there. When I first decided I wanted to go into copywriting for myself, I had no idea where to begin. But after much learning and growth, I’ve built a successful freelance copywriting career.
If you’re an aspiring copywriter with the dream of working for yourself, this guide shares the key steps I’ve found to start a profitable copywriting business from the ground up.
Develop Your Copywriting Chops
Before you can sell your copywriting services, you need to actually have strong copywriting skills. When I first started, I took every online course, read every book, and practiced writing marketing copy non-stop to improve my craft. Consider doing a copywriting internship to learn the ropes from more experienced writers. The better you are at copywriting, the more in-demand you’ll be with clients.
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Pick a Niche
Most copywriters specialize in a niche like web copy, email, SEO, etc. Choose one you enjoy and can excel at. I’d also recommend targeting a specific industry like tech, healthcare or finance to begin with. Becoming a niche expert makes you stand out rather than trying to be a jack of all trades. You can expand your niche focus later on.
Get Set Up as a Business
I formed an LLC to make things official, got business bank accounts and insurance, designed a logo — all the basics to look professional. While you can operate as a sole proprietor first, having a proper business structure from the start gave me credibility with clients.
Build Your Website Portfolio
Your website is like a digital brochure for prospective clients. I show off my best work samples and detailed the niche services I offer. Make sure to optimize your site for SEO with keywords so you get found.
Spread the Word
Marketing yourself is critical when starting out. Reach out to your networks and tell everyone you know that you’re now a copywriter. Run some targeted ads on LinkedIn. Guest post on copywriting blogs. Attend local networking events. Do a mix of organic and paid promotion to get the word out.
Price Yourself Competitively
I researched standard copywriting rates based on experience level when setting my fees. You don’t want to undervalue your work, but pricing too high can deter clients initially. Consider offering bundled packages or deals for first-time clients. Once you build a client roster, you can increase rates.
Use Proposals and Contracts
I send a customized proposal for every project to set expectations upfront. When hired, I get a copywriting contract signed to protect myself legally. Having clear proposals, agreements and paperwork lends professionalism with clients.
Streamline Your Workflow
Using Trello and tools like Grammarly helps my copywriting workflow stay efficient. Templates for contracts, invoices and other documents save me time. Automate and outsource administrative tasks when possible. The more I systemize my business, the more I can focus on writing.
Provide Amazing Service
I aim to over-deliver for every client by producing high-quality work quickly. Being responsive and flexible has helped me retain and grow accounts. Asking for feedback to improve is key. Building a reputation for exceeding expectations will get you referrals.
Keep Growing
I continually invest back into my business by taking courses, upgrading my website, and expanding my services. Finding ways to improve while proactively marketing myself has been pivotal to building my career. With persistence and patience, you can steadily grow a thriving copywriting firm.
Starting a successful copywriting business is very achievable if you follow the right steps. I hope this guide gives you a game plan to start pursuing your copywriting dreams. Let me know if you have any other questions!
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Frequently Asked Questions
What copywriting skills do I need to start?
To start a successful copywriting business, you need excellent writing skills including the ability to write clear, persuasive, and strategically structured content. Learn copywriting techniques like triggering emotion, telling a brand story, using power words, and more. Study ads and sales letters that convert readers. The more you practice and refine your copywriting, the better prepared you’ll be.
Do I need a degree to become a copywriter?
No specific degree is required, though a bachelor’s degree in marketing, communications, journalism or English can be helpful. The most critical thing is you are a talented, creative, and excellent writer. Many renowned copywriters studied other fields. Build a portfolio of spec work showcasing your writing abilities.
What types of clients hire freelance copywriters?
All types and sizes of organizations hire freelance copywriters to create marketing content. Common clients include advertising agencies, PR firms, publishers, e-commerce companies, SaaS startups, nonprofits, and more. Once established, you can choose to focus on certain industries or service niches.
How much do freelance copywriters charge?
Experienced freelance copywriters often charge $50-$100 per hour or more. Entry-level rates start around $25-$40 per hour. Factors like niche, experience, client budget, and project scope impact pricing. Typically you would price bundled packages for an entire project rather than just hourly.
How do I get my first copywriting clients?
Reaching out to your personal and professional network is a great way to get initial clients. You can also run targeted ads to market your services. Join copywriting groups on social media and network with peers. Ask for referrals from past colleagues or clients. Building a portfolio and reputation takes time butConsistency pays off.
