How to Start a Dart Store Business in 2024
Last Updated: 12/17/2023
So you’re a huge darts fan and you’ve been thinking about turning your passion into an actual business. Opening up your own dart shop sounds like a blast — and with the sport’s rising popularity, the timing could be just right too.
But launching any kind of retail store is still a big undertaking. You’ll need to plan carefully and lay the groundwork if you want your shop to succeed. Here’s my advice on getting a dart store off the ground the right way:
Choose a Location
One of the biggest decisions you’ll make is picking the location. You’ll want high visibility and plenty of foot traffic so look into spots near colleges, bar districts, pubs — anywhere people are looking to have fun. Being close to similar businesses like bowling alleys or billiards halls could help draw recreational customers your way too. Easy highway access is a plus.
Also think about the size of the space. You’ll want enough room for lots of product displays, a lounge for test throws, and some back office space. Around 1,000–1,500 square feet should do the trick. Shop around because retail rental rates really vary by area.
Need a Dart Store Business Plan?
Create a custom business plan with financial projections and market research in minutes with ProAI’s business plan generator.
Get Your Permits and Licenses
Like with any business, there’s bureaucratic stuff you’ve gotta take care of. Requirements differ city to city, but you’ll probably need a sales tax permit, business license, and maybe a liquor license if you’ll serve drinks. Check with your city hall and state to make sure all your paperwork is in order.
Make a Business Plan
Having a detailed business plan is crucial — it’ll help you get funding if you need it, lay out strategies, and estimate costs and revenue. Make sure to include your target customers, inventory planning, pricing, marketing tactics, staffing, financial projections — the works. If you need help, consider hiring a business consultant or SCORE mentor.
Pick Your Gear
The equipment and accessories you sell will make or break your shop. Offer a good mix of boards, darts, cases, mats, scoreboards, books, apparel, tools, and more at different price points so newbies and seasoned vets are covered. Carry the big brand names but also stock your own branded merchandise.
Design the Space
The look and feel of the store should match your passion for darts. Display products in fun, creative ways and have a lounge with boards set up so people can try before they buy. Use neon signs, league schedules, bar decor — anything to give it atmosphere. Invest in solid lighting over the throwing areas. Play music and offer free WiFi to get customers hanging out.
Spread the Word
Promote your shop on social media, take out local ads, get on radio shows, hand out flyers — anything to generate buzz. Attend trade events to connect with vendors. Host tournaments or charity events to build community. Sponsor leagues and offer member discounts. Get listed on niche marketplace sites. Partner with bars and coaches for referrals.
If you focus on great products, top-notch service, and creating a fun vibe, your dart shop can be a bullseye! Let me know if you need any other tips.
Need a Dart Store Business Plan?
Create a custom business plan with financial projections and market research in minutes with ProAI’s business plan generator.
Dart Store Financial Forecasts
Startup Expenses
Monthly Operating Expenses
Revenue Forecast
Frequently Asked Questions
What kinds of products and brands should I carry?
Carry a wide selection of reputable brands like Unicorn, Winmau, Arachnid, Viper, Bottelsen, Target, and Harrows to appeal to all skill levels. Have steel tip and soft tip boards and sets. Include cases, mats, scoreboards, oche line markers, darts tools, books, apparel, and accessories to meet players’ needs.
How much inventory should I have on hand?
As a new shop, start with 2–3 boards and 1–2 sets of each type/weight of darts so customers can test options. Stock higher quantities of best selling items. Keep at least 5–10 sets for beginners. Have 10–15 types of flights and shafts. Increase over time as you gauge demand. Aim for at least $10–15K worth of inventory.
What permits and licenses do I need?
Check your state and local regulations, but common requirements are a sales tax permit, business license, and potentially a liquor license if you’ll sell beer/wine onsite for leagues. You may also need a security system permit.
How much space do I need?
Plan for 1,000–1,500 square feet minimum. This allows room for shelving/displays, a customer throw/lounge area, counter space, and storage. The more space the better to provide a good in-store experience.
What should I budget for an initial retail build-out?
With inventory, furnishings, displays, signage, security system, IT, and more, budget $30,000 — $80,000 to build out your space nicely before opening. Ongoing costs for rent, payroll, supplies will also add up quickly.
