How to Start a Duckpin Bowling Alley Business in 2024
Last Updated: 12/17/2023
So you want to start a duckpin bowling alley? I don’t blame you — it sounds like a super fun and unique business idea! Duckpin bowling is a quirky variation of regular bowling that uses smaller balls and pins. It’s big in New England and has a retro vibe that’s coming back into style.
While any new business is risky, a duckpin bowling alley can totally thrive if you set it up right. Here’s my advice on making your duckpin bowling dream a reality:
Choose a Good Location
You’ll need at least 5,000 square feet for your alley in a high-traffic spot people will easily see and access. Be sure the area is zoned for your type of business and meets accessibility standards. Places near colleges, hotels, restaurants and family fun spots are ideal. Locking down a liquor license ahead of time is clutch. Don’t forget about parking!
Get That Startup Money
Starting a bowling alley isn’t cheap — you’ll drop $70K or more just on lanes and equipment. Building out the space and keeping the lights on those first few months adds up too. Explore small business loans, commercial real estate financing and connecting with potential investors. Show them your detailed financial plans to prove the alley will be profitable long-term.
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Get Licensed and Permitted
Do your homework to get all the required business licenses, permits and insurance for your state and city. Apply for a liquor license if you’ll serve drinks. The equipment company can guide you through all the technical red tape. Give yourself plenty of lead time for inspections and approvals.
Design an Awesome Space
Work with your contractors to design a bowling alley that’s fun, hip and full of personality. Comfy seating near the lanes, a cool bar area, great music — go all out on the ambiance. Offer food like a cafe, vending or delivery. Make it vibrant with awesome duckpin-themed decor and neon lights. And don’t forget ADA accessibility!
Buy Quality Gear
Spend those big bucks on new or gently used lanes, pinsetters, balls and pins from reputable companies. It’ll save you headaches down the road. Also invest in rad scoring screens, a range of rental shoe sizes, cleaning equipment, sound system, security cams…you name it. Leasing could help manage costs.
Spread the Word
Start hyping up your duckpin bowling alley on social media and with local ads and promotions months before opening. Reach out to hotels and event spaces to recommend you. Send press releases to local media. Online ads can help drive pre-launch buzz too.
Offer Events and Leagues
Consistent business comes from leagues, parties, corporate events and more. Offer special rates for college students, seniors, families and kids bowling during slow times. Host birthday bashes and glow bowling nights. Run tournaments to attract serious bowlers. Keep the alley active and full of energy.
With the right prep, funding and TLC, your duckpin bowling alley can be a one-of-a-kind hit. Help bring back this old-school hobby by making it fresh and accessible. Focus on awesome customer service and fun events, and you’ll have a strike on your hands!
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Duckpin Bowling Alley Financial Forecasts
Startup Expenses
Monthly Operating Expenses
Revenue Forecast
FAQ
What are the typical startup costs for a duckpin bowling alley?
You’ll need around $250,000 — $500,000 to cover the lanes, pinsetters, scoring systems, building renovations, inventory, permits, marketing costs and operating expenses for the first few months until revenue picks up. Leasing equipment can reduce initial capital needed.
How much space do you need for a duckpin bowling alley?
Plan for at least 5,000 square feet for 4–8 lanes. This allows room for seating areas, cafe/bar space, arcade games, etc. You may be able to open with as little as 2,500 square feet for just 2–4 lanes.
What should you look for in a good location?
High visibility and foot traffic, proximity to colleges, hotels, restaurants and family entertainment. Easy highway access and ample parking are big pluses. Scout for a vacant space that meets zoning and can get a liquor license.
How many staff members will you need?
Plan for 1–2 managers, 2–3 front desk/staff per shift, 1–2 bartenders per shift, 1–2 cafe staff during peak times, plus janitorial staff. Start small as you ramp up.
What licenses and permits are required?
A state tax ID, local business license, building permits, liquor license if applicable, insurance, health department certification and zoning approval for entertainment facility.
How do you choose the right bowling equipment?
Work with established vendors like QubicaAMF or Brunswick to select quality new or used lanes, pinsetters, balls, seating. Get multi-year parts/service warranties.
What are effective ways to market a new alley?
Social media, website, search engine ads, print/radio promotions, press releases, flyers, direct mail, coupons at hotels, partnerships with colleges and companies for events.
How much can a duckpin bowling alley make?
Revenue can range widely, but a well-run small alley with a cafe and 4–6 lanes can generate $150,000-$250,000 or more per year. More lanes and larger footprint locations earn higher revenue.
What are tips for success?
Offer online/app booking, loyalty programs, leagues, corporate events, birthday parties, tournaments, food/drink specials. Provide excellent customer service and keep equipment in top shape. Promote heavily on social media and build community partnerships. Stay involved in the bowling industry network.
