How to Start a Fidget Toy Business in 2024

Pro Business Plans
4 min readJul 22, 2023

Last Updated: 12/17/2023

Starting a Fidget Toy Business in 5 Steps

So you want to jump into the fidget toy craze? I don’t blame you. These things are hot right now, and people can’t get enough of them. If done right, a fidget toy business could end up being very lucrative. But where do you start? Here’s my advice in 5 easy steps:

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Get Going with These 5 Steps

1. Scope out the Market

You’re not the first person to think of selling fidget toys. So do some recon and see what’s out there. Look at popular styles and brands that are killing it. Pop into some forums and Facebook groups to see what fidget fans are into. This market research will give you an idea of products people actually want to buy, not just what you think is cool.

Fidget spinners and Pop Its are classics for a reason. Stuff with licensed characters and trippy color schemes is hot too. Check out the competition so you can differentiate your products.

2. Pick Your Toy Lineup

Okay, you’ve got a feel for the market. Now get super selective about your starting lineup. To keep costs down, order inventory wholesale rather than trying to manufacture yourself. Focus on quality over quantity — start with like 5–10 toys max.

Try to cover different types and price points. Throw in some on-trend options or high-demand classics. As you grow, you can add more. But keep it tight at the beginning.

3. Build Your Online Store

Most fidget shops are online to cast the widest net. Set up a Shopify account to handle all the ecommerce basics like inventory, payment processing, and shipping.

Invest in pro pics and write descriptions that really sell the benefits. Don’t just say “This is a fidget spinner.” Explain why someone will love it. Throw in an About page and FAQ to cover all the bases.

4. Get the Word Out

Okay, your shop is primed and ready. But the toys won’t sell themselves. Marketing and promo will be key. At the very least, start social accounts and run some Facebook and Instagram ads targeted to fidgeters.

See if any influencers want to review products or do sponsored posts. Come up with discounts for first-time buyers and run giveaways. SEO and blogging will help get on people’s radar too. Tell your brand’s story to connect with retailers wanting unique wholesale toys.

5. Focus on Customer Service

From day one, make stellar customer service a priority. Be quick to respond to questions and fix issues. Offer fast shipping and easy returns. Send email updates and deals. Handwrite thank you notes. Provide such an amazing experience that people come back again and again.

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Fidget Toy Financial Forecasts

Startup Expenses

Example Startup Expense Breakdown for a Fidget Toy

Monthly Operating Expenses

Example Fidget Toy Operating Expenses

Revenue Forecast

Example Fidget Toy Revenue Forecasts

Frequently Asked Questions

Thinking of starting your own fidget toy business but still have some questions? Here are answers to some of the most common FAQs:

How much does it cost to start a fidget toy business?

Startup costs can range from $500 to $5000 depending on factors like how many inventory units you purchase and the complexity of your ecommerce platform. Expect expenses like wholesale fidget toys, website hosting fees, and digital advertising. Start small to keep costs down.

What’s the best way to source fidget toys cost effectively?

For beginners, finding a wholesale distributor is the most budget-friendly option. They buy in huge bulk from manufacturers leading to per unit costs around $2-$5. Places like Alibaba are go-to’s, just ensure the quality is there before buying in volume.

How do I come up with unique fidget toy product ideas?

Study current bestsellers and read fidget toy reviews to see what’s working. Look for gaps in the market or needs that aren’t met. Brainstorm fresh twists on existing concepts around shapes, textures, and materials. Limited edition and licensed products can also bring something new to the table.

What retail price should I sell fidget toys for?

Check competitor pricing for similar items. You’ll want to at least double your wholesale cost. Popular fidget toys often retail for $5-$25. Consider product size, materials, and production technique when pricing. Offer a range of lower and higher priced items.

How important is marketing for my fidget brand?

Extremely! You need a multi-pronged strategy encompassing social media, digital ads, email campaigns, SEO, and more. Great marketing is key to building an audience and driving traffic to your online store. Partnering with influencers can quickly boost brand awareness.

Starting a profitable fidget brand does have a learning curve. But entering this fun, on-trend market can be very financially rewarding. Use these FAQs to gain insight into the key steps for fidget toy business success.