How to Start a Ice Skating Rink Business in 2024
Last Updated: 12/17/2023
Starting an Ice Skating Rink Business
Opening an ice skating rink can be an exciting and rewarding business opportunity. With the rising popularity of skating sports and activities, a well-run rink can thrive in many communities. As with any new venture, it’s important to lay the necessary groundwork to get your rink up and running. Follow these key steps to turn your ice skating business dream into a reality.
Choose the Right Location
One of the most important decisions you’ll make is where to build your rink. Look for a site with at least 1–2 acres to accommodate the minimum standard NHL-sized 85x200 foot rink. Make sure it has room to expand if you want to add a second sheet of ice. Accessibility is key — choose a location near major roads and highways. Check zoning laws and regulations. Also consider demographics to position your rink where the demand is.
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Create a Business Plan
A detailed business plan is essential for any new enterprise. Outline your financial projections, startup costs and operating expenses. Research the competition and market demand in your area. Define your customer base — families, schools, recreational and travel leagues — and how you’ll reach them. Building a solid business plan will help you determine if the opportunity can be profitable.
Finance Your Rink
Starting an ice rink requires major capital investment. The facility construction alone can cost $3-$6 million. The specialized ice system may cost over $500,000. Look into small business loans and financing programs to cover these startup costs. Connect with potential investors who share your vision. Ice rinks can turn a nice profit, but adequate funding is key.
Design and Build the Facility
Once you’ve secured financing, it’s time to start construction. Hire architects and contractors experienced in ice rink engineering to design and build your facility. Work closely with them to create ideal layouts for the rink, locker rooms, lobby, concessions and other amenities. Build an energy-efficient, durable structure that can handle cold temperatures. Don’t cut corners — invest in quality construction.
Install the Ice System
The quality of your ice sheet is crucial — it can make or break your business. Work with a refrigeration specialist to design a system with sufficient cooling capacity and ideal temperature controls. Look for energy-efficient components. Follow expert guidelines for preparing the slab, painting lines, installing boards and glass, and building up quality ice layers. Take the time to get this right.
Acquire Equipment and Supplies
Outfit your rink with all the essential equipment and supplies. This includes skates, helmets, sticks, pucks, jerseys, skate sharpening tools, resurfacers, ice edgers, protective padding, first aid supplies and more. Stock your pro shop with apparel, accessories and novelties. Having the right gear will allow you to offer fun skating sessions, hockey leagues, classes and events.
Hire and Train Staff
Great customer service starts with great staff. Look for employees with experience running ice rinks or other recreation facilities. Hire outgoing guest services reps, knowledgeable instructors, safety-focused guards and supervisors, maintenance crews and more. Invest in training on customer service, responsiveness, ice safety, equipment operation and company policies.
Promote and Advertise
Start spreading the word about your rink to the community several months before opening. Run local newspaper, radio and TV ads. Promote on social media. Distribute flyers and hang posters around town. Seek publicity by offering sneak peeks, fundraisers and special events prior to the grand opening. Generate buzz and get folks excited!
Offer Programming and Events
The services and events you offer are key to building your customer base. Provide skating lessons, open skate sessions, hockey clinics, birthday parties, corporate events and more. Host fun theme nights like ’80s Skate or College Rivalry Skate. Stage shows, competitions, tournaments and performances. Creative, well-run programming will drive traffic and revenue.
Focus on Safety
Safety must be the top priority in your ice rink at all times. Enforce rules about behavior, helmets and supervision. Train employees in emergency policies and keep first aid supplies fully stocked. Maintain optimal ice conditions. Monitor for hazards in locker rooms. By emphasizing safety, you’ll create a place where families feel comfortable skating.
Starting an ice rink business takes vision, hard work and attention to many details. But the chance to enrich your community through the joy of skating makes it rewarding. Follow these key steps to turn your passion into a successful ice skating rink venture. Let the fun on ice begin!
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Ice Skating Rink Financial Forecasts
Startup Expenses
Monthly Operating Expenses
Revenue Forecast
Frequently Asked Questions
What size facility is needed for an ice rink?
For a basic small ice rink, you’ll need at least 22,000 square feet for an 85x200 foot skating surface. Larger rinks can be NHL size (200x85 feet) or even Olympic size (100x200 feet). Allow additional square footage for locker rooms, lobby, concessions, etc. The typical minimum size is 1–2 acres of land.
How much does it cost to build an ice rink?
Construction costs can range from $2 million to over $5 million depending on the size. The ice system may cost $500,000 — $750,000. Other costs include land acquisition, professional fees, equipment, and initial operating expenses. Have a minimum of $3 million to invest in an average size facility.
What is the process of installing an ice sheet?
After the floor and cooling system are installed, apply sealant and paint. Build up thin layers of ice using a chiller unit and water. Paint logos, lines, and other markings between layers. Install the boards, glass, nets, etc. The ice thickness is usually 1–1.5 inches. Proper installation ensures smooth, durable ice.
What kind of staff is needed to operate a rink?
Typical staff includes a manager, cashiers, concessions workers, skate rental attendants, skate guards, maintenance crew, instructors, DJs, accountants, and marketing/events coordinators. Larger rinks may also need a hockey director, figure skating director, coaches, etc. You’ll need 10–30+ employees depending on the size.
What type of insurance is required?
General liability insurance, worker’s compensation, fire/property insurance, flood insurance, and business interruption insurance are essential. Specific policies may also be needed for instructors, coaches, and contractors. Consult an insurance professional to ensure adequate risky management protections.
How much revenue can an ice rink generate?
Revenue will depend on size, programs offered, and community demand. Public skates, lessons, concessions, pro shop sales, hockey leagues, and facility rentals can all contribute profits. Many rinks generate $500,000 to several million in annual revenue. Profit margins are usually 20–30% or more.
What are tips for marketing an ice rink?
Start spreading the word months in advance through social media, distributing fliers, local advertising, and holding launch events. Offer introductory discounts and package deals. Focus on outreach to schools, youth groups, and community organizations to drive traffic. Partner with high profile groups like minor league hockey teams when possible.
Does an ice rink require year-round operation?
No. Many rinks operate seasonally, typically from late August through mid-March. Off-season options include converting to roller skating, indoor sports leagues, camps, concerts, trade shows, and other events that can utilize the space. Year-round operation is possible in colder climates.
What are the ongoing maintenance needs for an ice rink?
Daily zamboni resurfacing, dehumidification, and temperature monitoring are essential. The ice is typically resurfaced 1–2 times daily. Regular maintenance includes ice painting, board repairs, glass cleaning, sharping skates, HVAC upkeep, and general facility repairs and janitorial work. Proper maintenance is crucial.
