How to Start a Personal Styling Business in 2024
Last Updated: 12/17/2023
Hey there! I’m so excited to share how I started my personal styling business. I’ve always loved fashion and helping people feel confident through style. So I decided to turn my passion into a career.
Finding My Niche
First, I had to figure out what type of stylist I wanted to be. The options felt endless — wardrobe stylist, personal shopper, closet organizer, special event stylist. I took some time to reflect on what lit me up and what I was good at.
Ultimately, I realized helping regular people refine their personal style excited me most. I didn’t want to just dress celebrities for the red carpet. I wanted to help my neighbors and friends cultivate a signature look that made them feel like the best version of themselves. So I decided to focus on personal wardrobe styling.
Choosing a Business Structure
Next up — legal stuff, yay! I researched different business structures like sole proprietorship vs LLC. I decided an LLC would be safest to protect my personal assets if anything went wrong. Sure, forming an LLC was more paperwork. But it gave me and potential clients more peace of mind.
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Creating a Business Plan
I’ll be honest — writing a business plan felt overwhelming at first. But once I broke it down into sections and took it step-by-step, it came together. Having my goals, target market, operations, marketing strategy and financial projections mapped out in one place gave me clarity and confidence.
Handling Logistics
With my plan finished, it was go time! I registered my business name, got licenses, opened a business bank account, set up accounting software, and obtained insurance.
I decided to operate my business from a home office since I could meet most clients at their home or nearby stores. After getting the basics covered, I ordered some key supplies — a nice rolling garment rack, clothing steamer, garment bags, and custom client binders for sharing style ideas and tips.
Marketing My Services
I was thrilled to officially be in business! But I knew I had to start spreading the word. I designed business cards and a logo and handed them out everywhere. I introduced myself at local boutiques and offered my services to their clients.
Social media marketing was huge for me. I shared style content daily, engaged with my target audience, and ran some affordable ads. My followers started booking sessions!
Pricing My Services
Pricing was tricky. I researched rates for wardrobe stylists in my city. I decided to start on the lower end at $150 per session since I was just starting out. As I got more reviews and referrals, I gradually increased to my current rate of $250 per session.
I hope my story gives you ideas and inspiration if you’ve been dreaming of starting a personal styling business too! Feel free to reach out anytime.
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Personal Styling Financial Forecasts
Startup Expenses
Monthly Operating Expenses
Revenue Forecast
Frequently Asked Questions
If you’re considering starting a personal styling business, you likely have many questions about the process and details involved. Here are answers to some of the most common questions:
How much money do personal stylists make?
This varies widely based on your niche, experience level, client rates, and how many clients you take on. Most stylists charge $50–500 per hour. With dedication, stylists can make $50,000 to $100,000 annually. Top stylists in big markets or with celebrity clients can make over $500,000.
Do I need a certification or degree to be a stylist?
While there are certificates, no specific education is required. Experience in fashion, retail, or a related field is helpful. Soft skills like listening, organization, creativity, and professionalism are essential. Build up your qualifications with style training programs if desired.
What should I include in my stylist toolkit?
Your toolkit will expand over time, but basic items include: measuring tape, clothing steamer, bag/backpack for client items, mirror, garment bags, seam ripper, safety pins, makeup remover, tide pen, double-sided fashion tape, and a camera.
How many clients can I take on at once?
This depends on your schedule and availability. Most full-time stylists aim for 10–20 regular clients, plus additional one-off services. Avoid overbooking yourself, as you want to dedicate ample time to each client.
Should I rent a studio space?
Some stylists do so they can display samples and meet with clients onsite. However, a home office works too. You can always meet clients at their home, your home, boutiques, or other locations. Evaluate your budget and needs.
How do I attract clients as a new stylist?
Leverage your network, run social media promotions, introduce yourself to local boutiques, attend events to meet prospects, partner with established brands and influencers, and ask for referrals from early clients. Stay persistent!
