How to Start a Personal Training Business in 2024
Last Updated: 12/17/2023
I’ve been a personal trainer for over 10 years. And let me tell you, going out on my own and starting my own training business was one of the best decisions I’ve ever made! But it wasn’t easy. When I first decided I wanted to be my own boss, I had no idea how to even get started.
After lots of research and planning, I was able to launch my personal training practice from the ground up. Now, my business is thriving and I get to live my passion while helping clients achieve their fitness goals. If you’re thinking about starting your own training business, let me give you some tips based on my experience.
Getting Properly Certified Was Key
Before I could train anyone, it was crucial that I got accredited certifications. For personal training, the top credentials come from organizations like ACE, NASM, and ISSA. I decided to pursue my ACE Personal Trainer Certification and I’m so glad I did. Earning that gave me the knowledge I needed to properly train different types of clients. The certification shows people you are qualified and know what you’re doing.
I Picked a Niche to Establish My Expertise
One of the best moves I made starting out was choosing a specific training niche. I decided to focus on post-rehab training and helping people returning from injuries. Picking a specialty allowed me to really develop targeted services and market specifically to those clients. Over time, I’ve become known as an expert in post-rehab and it’s brought me great business.
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I Set Up My Business Properly
I met with an accountant to determine the best legal structure and tax implications. We decided an LLC was the right fit for my goals. I also made sure to get the necessary insurance policies — general liability to protect me in case of any injuries, and business property insurance to cover my equipment. Doing the legal and insurance stuff wasn’t the most exciting, but it’s given me real peace of mind.
Creating a Brand Was My Favorite Part
I had a blast coming up with my business name — Recover Strong. My logo designer helped me bring the brand to life with awesome colors and imagery. Then I ordered professional business cards, set up my website, and created social media profiles. Seeing my brand identity come together made it finally feel real!
Setting My Rates
As a newer trainer, I didn’t want to charge too much right away. I looked at rates of other trainers in my area and based my pricing on my level of experience and credentials. Over time as I built up happy clients and reviews, I’ve been able to increase my rates accordingly.
Getting Clients Was My Biggest Hurdle
When I first started out on my own, I had zero clients! So I really had to hustle to get my name out there. I told everyone I knew that I started my business and handed out cards. I offered discounted first sessions to bring in new clients. Making connections at gyms and networking events helped me find referral partners. And social media ended up being a great source of new business.
I Rented Studio Space
At first, I trained clients at a big gym where I could rent out space. After about a year, I had grown my clientele enough to open my own private studio! Having my own space was such a milestone. Now I can train on my terms and provide the experience I want for my clients.
Prepping for My Very First Client Session
I was so nervous before my very first session on my own! But I put together a thorough training plan tailored to their goals, prepared the studio space, and made sure I had all the necessary equipment. When my new client showed up, I greeted them warmly and started building a connection right away. The session went great! I was so pumped to officially be a business owner doing what I love.
And that’s my personal training business origin story! Launching my own practice took dedication and hustle, but I’ve never regretted taking the leap. If you have the passion for fitness, you can do it too! I hope these tips help you in your journey to becoming your own boss as a personal trainer. Let me know if you have any other questions!
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Frequently Asked Questions
If you’re thinking about launching your own personal training business, chances are you have plenty of questions. Here are answers to some of the FAQs from new personal trainers:
How much does it cost to start a personal training business?
The upfront costs can range from $500 to a few thousand dollars depending on factors like your certification, insurance, marketing expenses, website, branding, and any fitness equipment you need to purchase. Many costs are low when starting out as an independent contractor.
Do I need a business license or permits?
Requirements vary by state and region. Research the business licensing rules in your area. Many areas require a standard business license. Some require additional permits related to fitness services.
Where will I train clients?
Popular options include training clients at an established gym, renting your own private studio space, training outdoors at a park, or traveling to clients’ own homes. As a contractor, you can book spaces at gyms on a session-by-session basis.
How much should I charge clients?
Pricing varies depending on your location, qualifications, and clientele. Average rates range from $50-$100 per hour training session. Offer package deals and rates to attract new clients. Don’t underprice yourself.
How do I market and find clients?
Leverage networking, social media, SEO, promotions, partnerships with businesses like yoga studios or physio clinics, Google Ads, and word-of-mouth referrals. Be consistent with marketing to build a client base.
What insurance do I need?
Carry general liability, professional liability, and business property insurance. This protects you in case a client gets injured while training with you or your gear gets damaged. Expect to pay around $400-$500 annually.
Do I need any special tax considerations?
Consult with an accountant. As a sole proprietor, your business income gets reported along with your personal income. With an LLC or S Corp, you file separate business and personal tax returns.
Does the client need to sign anything before training?
Have clients sign an informed consent form, PAR-Q questionnaire, and any other liability waivers required by your insurance provider or gym space. This is for safety and your own legal protection.
