How to Start a Sensory Deprivation Tank Business in 2024
Last Updated: 12/17/2023
Starting a Sensory Deprivation Tank Business: The Complete Guide
Have you ever thought about starting your own sensory deprivation tank biz? Float tanks, also called isolation tanks or sensory deprivation tanks, are enclosed pods filled with a foot of water and hundreds of pounds of Epsom salt. The high salt content lets people effortlessly float on their backs inside the pod. With the lights off and minimal sound, your mind and body can deeply relax. It’s like meditating on easy mode.
Sensory deprivation tanks are getting more and more popular because of their many health and wellness perks. They can reduce stress, ease pain, improve sleep, boost creativity, and more. As interest in floating grows, sensory deprivation centers are popping up in cities everywhere. Now might be the perfect time to start your own float spa. Here’s a step-by-step guide on launching a sensory deprivation tank business.
Research Your Market
See if there are any other float centers in your area already. Big cities may have several, while you could be the first in a smaller town. Figure out who your potential customers are — who in your community would use floating? Athletes, chronic pain sufferers, creative types, entrepreneurs, yoga lovers, and more often float. Consider reaching out to local businesses like yoga studios and gyms that could refer people to you.
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Develop a Business Plan
Create a legit business plan with your company description and goals, market analysis, financial projections, and growth plans. List your expected startup costs and how you’ll fund the biz. Include profit goals and your target customer profile. Having a solid plan is key when trying to get funding.
Select a Location
Look for retail spaces in relaxing areas, like near a yoga studio or spa. You’ll need private rooms for float pods, showers, a reception area, and maybe massage or acupuncture rooms. Most float centers have 3–5 pods. Make sure there’s good ventilation, plumbing for filtration, and non-slip floors. Check local zoning laws too.
Buy Sensory Deprivation Tanks
High quality commercial float pods can run $15,000-$30,000 each. Check out manufacturers like Floataway or Royal Spa that build custom tanks. Some startups refurb old tanks or DIY them from plans. Go for options that fit your budget. Make sure to get a warranty and replacement parts.
Set Up Your Space
Design your center to maximize comfort and relaxation. Use neutral colors and natural materials like stone, wood, and water features. Play calm, peaceful music and use scents like lavender. Have lounge areas for before and after floating. Provide ear plugs, towels, robes, slippers, and toiletries like shampoo. Have private showers and changing rooms. Invest in top-notch filtration and cleaning systems.
Hire and Train Staff
You’ll need staff to run the front desk, clean tanks, assist customers, and handle billing. Look for people with spa, massage, or yoga experience. They should have great customer service skills and a welcoming vibe. Train them on your facilities, equipment, safety, cleaning, and how to explain the benefits of floating.
Market Your Business
Spread the word about your new float center. Make a website showing off your services. Promote your grand opening on social media and local event listings. Hand out flyers to health-focused businesses and run local radio ads. Offer deals like the first float free to get people to try it. Partner with other wellness companies for cross-promotion.
Set Membership and Pricing
Figure out your hourly rates based on local competition and operating costs. Charge around $60-$100 for a 1-hour float. Offer discounted packages for multiple floats per month. Do monthly memberships or 5/10 float bundles. Additional services like infrared saunas can increase revenue.
Focus on Customer Experience
Pay attention to every part of the customer experience. Greet everyone warmly. Explain the process step-by-step. Provide robes, slippers, earplugs, and shower supplies. Make sure float rooms are spotless before and after each session. Follow up after the first floats for feedback. Your goal is to create a safe, therapeutic space people want to come back to again and again.
Follow this float center startup guide and you’ll be set to launch your own successful sensory deprivation tank business. Just remember that an amazing customer experience is key. With good planning and hard work, you can help people discover all the wellness benefits of floating.
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Frequently Asked Questions
What type of location is best for a float center?
Look for storefronts in relaxing areas, such as near yoga studios, spas, or wellness centers. The space should allow for a reception area, float rooms, showers, and optional rooms for additional services. Check zoning laws and ensure proper ventilation and plumbing.
How much does it cost to start a float center?
Startup costs vary, but plan for at least $50,000 — $100,000 to secure a space, buy tanks, and cover renovations and equipment. Ongoing costs will include rent, insurance, staff, supplies, maintenance, etc. Price single floats around $60-$100 to profit after expenses.
How many float pods do I need when first starting?
Most centers begin with 3–5 float tanks and then add more as demand grows. Starting small reduces your initial investment costs yet still allows serving multiple clients per day. You can often find used pods for sale as well.
What type of float tank is best?
Look for high-quality commercial float tanks from reputable manufacturers. They will be specially constructed for durability and use corrosive-resistant materials. Custom tanks allow choosing size, features, and aesthetic. Expect to pay $15,000 — $30,000 per pod.
Should I build my own float tanks?
While possible to construct DIY float tanks, it’s very complex and they likely won’t last as long as commercial grade options. However, some businesses hire engineers to create custom tanks to their specifications, which is an alternative to evaluate.
What staff do I need to hire?
At minimum, you’ll need staff to greet clients, explain the process, run float sessions, thoroughly clean tanks, handle billing, and maintain the facility. Those with spa, massage, or yoga training make great float center employees.
How much should I charge clients per float?
The average rate for a 60-minute float is $60 — $100. Price based on your area’s market and your operating expenses. Offer discounted package deals to encourage repeat customers. Additional services like infrared saunas can also boost profits.
What type of filtration system do I need?
Proper water filtration and sanitation systems are mandatory. Salt water can be harsh on tanks over time. Invest in commercial-grade filtration to maintain clean water and extend the life of your float pods.
How can I market my new float center?
Spread the word on social media, distribute flyers locally, run radio ads, and advertise your grand opening. Reach out to health-focused businesses for partnerships. Offer first float discounts. Focus on customer experience to gain referrals and repeat floaters.
How can I make the space warm and welcoming?
Design for relaxation using neutral colors, soft lighting, and tranquil music. Have comforting scents like lavender. Provide robes, slippers, earplugs, and personal care items. Greet clients warmly and explain the entire process. Ensure float rooms are meticulously cleaned.
