How to Start a Tattoo Parlor Business in 2024
Last Updated: 12/17/2023
Opening a Tattoo Shop: How to Get Started
So you want to open your own tattoo parlor? Awesome! With some strategic planning and passion, you can make that dream a reality. Here’s a step-by-step guide to launching a successful tattoo business.
Pick a Business Structure
First things first, decide how you want to structure your business. Some options to consider:
- Sole proprietorship — Simple and inexpensive, but you’re personally liable for all debts.
- Partnership — Share ownership and responsibilities with one or more partners.
- Limited Liability Company (LLC) — More protection of personal assets if sued.
- Corporation — Most complex but maximum liability protection.
Talk to an accountant or lawyer to weigh the pros and cons for your situation. Taxes, paperwork, and liability exposure should all factor in.
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Craft a Solid Business Plan
Mapping out your strategy in a business plan is crucial. Make sure to cover:
- Business overview and goals
- Services offered
- Target market and competitors
- Marketing plan
- Financial projections and funding needs
- Operations like equipment, inventory, and staff
Having a detailed roadmap will set you up for success. adapt as needed.
Funding Your Tattoo Venture
Starting a tattoo parlor requires major upfront capital. You’ll need money for real estate, renovations, equipment, inventory, operating costs, etc. Costs often range from $50k to $100k+. Explore funding options early like:
- Your own savings and investments
- Small business loans and credit lines
- Crowdfunding campaigns
- Family/friends loans
- Business partners or investors
- Grants and incentives
A combination of sources is usually best. Make a budget and get finances lined up.
Finding the Right Location
Choosing your location is a huge decision. Look for spots with steady foot traffic, parking, and visibility. Being near public transit is a plus. Also consider:
- Rental costs and lease terms
- Local zoning laws and regulations
- Competition from other shops
- Room to grow long-term
Visit potential spaces in person. Lock in the best spot you can find.
Get Licensed and Permitted
Tattoo shops face strict regulations for health and safety. Before opening, you’ll need:
- General business license
- Special zoning/use permits
- Sales tax ID and tax approvals
- Health department permit
- Licenses for each artist
Rules vary by state and county. Talk to officials early in the process to stay compliant. Give yourself 4–6 months.
Buying Professional Equipment
Invest in top-notch tattoo equipment and supplies including:
- Tattoo machines, guns, and power supply
- Inks, needles, and other consumables
- Furniture like chairs and workstations
- Autoclave and sterilization tools
- Medical and safety supplies
Focus on quality over cost. Read reviews and buy from reputable suppliers. Plan on spending $5k to $10k.
Designing Your Shop
Create a space that’s inviting yet professional. Essentials areas include:
- Waiting room and lobby
- Tattoo stations or booths
- Sterilization/procedures room
- Restroom for customers
- Break room for staff
- Secure storage
- Proper ventilation and utilities
Hire designers and contractors to build out your floorplan. Get permits if doing major renovations.
Recruiting Tattoo Artists
Hiring experienced, talented artists is key. Look for people with:
- Strong portfolios in diverse styles
- Proper training and licensing
- Winning personality
- Passion for the art
- Business sense
Start with 2–4 artists, expanding later as needed. You can bring them on as employees or independent contractors.
Setting Policies and Procedures
Running a smooth operation requires clear policies for artists and clients, like:
- Code of conduct and etiquette
- Appointment and cancellation policies
- Service menu and pricing
- Deposits and payments
- Health/sterilization protocols
- Aftercare instructions for clients
- Record keeping and paperwork
Look at other reputable studios for inspiration. Put it all in writing. Enforce consistently.
Promoting Your Shop
Get the word out about your fabulous new tattoo parlor! Marketing ideas include:
- Building a strong web and social media presence
- Search engine optimization
- Hosting a buzz-worthy grand opening party
- Running local ads and coupons
- Partnering with local businesses
- Giving out branded swag
- Hitting tattoo conventions and events
Over time, happy clients will spread the word organically too.
Opening your own studio takes major preparation — permits, real estate, supplies, artists, promotion, etc. But if you tackle it strategically while following all health codes, you can absolutely turn your tattoo passion into a thriving business. Get out there and start inking!
Need a Tattoo Parlor Business Plan?
Create a custom business plan with financial projections and market research in minutes with ProAI’s business plan generator.
Tattoo Parlor Financial Forecasts
Startup Expenses
Monthly Operating Expenses
Revenue Forecast
FAQ
Q: How much does it cost to start a tattoo shop?
A: startup costs typically range from $50,000 to $100,000 or more when factoring in things like real estate, renovations, equipment, inventory, licenses, insurance, payroll, and operating expenses before opening. Have a solid business plan and funding sources lined up.
Q: What kind of location should I look for when opening a tattoo shop?
A: Look for retail spaces in busy commercial districts close to foot traffic, parking, and public transit if possible. Consider visibility, signage, accessibility, competition, and growth potential. Budget appropriately for rent and renovations.
Q: What regulations and permits apply to tattoo parlors?
A: Tattoo shops must comply with health department sterilization guidelines, hold special zoning permits, obtain business licenses, and ensure all artists are licensed. Other common permits relate to building codes, signs, taxes, and employment regulations. Research requirements thoroughly.
Q: How do I hire licensed tattoo artists?
A: Hire talented artists with strong portfolios, training certificates, licenses, passion for the art, and good customer service skills. Advertise job listings on tattoo community boards and websites. Word-of-mouth at conventions is also effective.
Q: What policies and procedures should a tattoo shop have?
A: Have written policies for studio rules, appointments, pricing, deposits, health and sterilization processes, client aftercare, paperwork, and more. Review policies with each artist and client. Consistent enforcement ensures professionalism.
Q: How much should I budget for tattoo equipment and supplies?
A: Plan on investing around $5,000 — $10,000 on professional equipment like tattoo machines, ink, needles, furniture, sterilizers, and medical supplies. Resist buying cheap tools and focus on quality.
Q: What’s the best way to market a new tattoo business?
A: Use social media, SEO, advertisements, partnerships, swag, and conventions to build visibility. Satisfied clients will organically spread the word too. Host a memorable grand opening event to make a splash.
