Series B Funding: A Complete Overview

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Series B Round is the second stage of financing a business through various investors, such as private equity, crowded funded equity, credit investments, and venture capitalists.

Progressive rounds of funding a business are sequentially named Series A, Series B, and Series C financing. For the most part, the Series B Round happens when the organization has achieved specific milestones in building up its business and is past the underlying startup stage.

In this article, you will get in-depth information on Series A versus Series B funding, standard metrics, Series B valuation, preparing for the Series B Round, and structuring the Series B Round.

Series A versus Series B Funding

Here is a comparison between series A and series B funding.

Series A Funding

The Series A round permits organizations to collect more cash from investors to take the business to the next level. Series A investors are usually traditional funding firms, such as Sequoia and Accel.

Angel investors can likewise participate in Series A rounds, but they don’t have any capacity to set pricing for goods or services. Under this funding, the venture firms usually set pricing and deal structures. Series A rounds usually yield investment sums going from $2 million to $15 million.

Series A funding helps a company implement or modify its business plan based on the newly defined business goals. The company utilizes the funds to optimize its distribution and open new markets for its products.

Series B Funding

At this stage, the organization is on its way to being an established business, production is well controlled, sales are at optimal levels, and clients are effectively buying the product.

Scalability is the primary focus of this round. Series B rounds are typically financed by venture capital firms specializing in later-stage investments. The amount of money raised during a Series B round can go from $10–20 million.

Series B funding helps a company to expand its team, achieve national and global expansion, acquire other business entities, and scale customer base.

Common Metrics

Data-driven structures occupy a significant spot in the seed B funding aspect in any potential startup. Metrics give a visual and analytical overview of the rate of the processes involved in a company.

With an accurate and reliable type of metric data, the entrepreneur can view, analyze, and scrutinize the derived data quality to make effective decisions. Informed decision-making is accomplished by using data analytic tools that help track the return on your investments.

Some of the standard metrics involved in seed B funding include:

Revenue

Series B funding entails a higher revenue amount because the invested money usually is higher than the initial funding level.

With proactive and effective financial management terms, the rate of revenue term sets to elevate wholesome company benefits.

When handled appropriately, the positively contributed investment amount generates more revenue that enriches its company’s financial status.

Performance

The series B funding phase is a second phase after the series A funding. It comes with good experience in dealing with larger investors, company operations, better business strategies, good revenue management, and generally better company performance.

The company is preferably in an evolving stage where general operations experience good skills, techniques, and improved viable methodologies that enact growth.

Risk Management

Risks are always constant at almost all levels in our various business operations. When the business is in a much healthier phase than its initial stages during series B funding, investors should experience a lower rate of risks since they can predict the company value through any existing data.

Investors can study and analyze business reports, and any respective data sets vital to sound decision-making.

Series B Valuation

Usually, startups or businesses seeking round B funding have a higher valuation than a series A funding scenario. Depending on the industry you are in most series B funding range from $10 Million to $20 Million.

The valuing is a bit higher since this stage develops most startups, and business owners can prove their legitimacy once they approach the investors.

Investors tend to pay more at this stage because companies are already on growth stages. Most of them need the funds for improvement in the various sectors, including research and development, sales and marketing, and product design divisions.

Series B funding valuation is done based on the company performance in the industry, its revenue forecast amounts, and the company assets such as intellectual property.

Have questions about business planning or the capital raising process? Contact our experts at Pro Business Plans by scheduling a free consultation.

Preparing for Series B Round

Getting Series B Round can be challenging if you are unprepared to convince the investors that you deserve funding. It would help if you had some clarity when preparing your company or startups for a Series B round.

You need to effectively touch on its multiple aspects, spanning from its growth, sales, and market competition.

Before approaching the investors, it is vital to prepare a business model and a straightforward pitch. It would be best to give out a product pitch that elaborates on its performance, mentioning how it will outsmart its competitors. You can also articulate the product’s future expectations to enhance the investors’ confidence in you.

Moreover, you can practice your honing pitch to other individuals and companies who have gone through the series B round. They can provide you with solid pieces of advice from their experience. Besides that, you can also rely on various online materials.

Metrics are vital components. You can present a clear data room to the investors that brings out all the metrics utilized when tracking the business. There is no need to pinpoint all the metrics. You can mention a few to save the investors’ time. The data room should mirror all the essential company’s performance; growth, sales efficiency, and customer retention rates. You may also include other metrics like the operation costs for productivity, salary pay for the senior leads, and quota rates. It would create a good impression of the company’s significant efforts to study the market.

Structuring Series B Round

The typical investors involved in a Series B round are venture capitalists, private equities, institutional investors, and equities from crowdfunding. It would be best to approach venture capitalists from diverse backgrounds and locations, to know the necessary detail the investors are considering most.

Investors from earlier company stages can also assist in bringing more new investors into the series B round. Most of the investors prefer receiving preferred stock that is convertible, as compared to common stock.

The reason behind it is its anti-dilution property. It protects the equities provided by investors from becoming less valuable. Also, the stockholders get to receive dividends earlier.

Conclusion

Series B funding essentially exists to assist your company in scaling up and managing teams. Even though funds from a Series B Round are higher than that coming from Series A, it might need a ton of preparation and overall efforts to impress the investors.

Series B Funds help a company to expand its team, acquire other business entities, and expand its business. It is crucial to employ some vital metrics when establishing your data room and pitch, emphasizing investor clarity.

There are also multiple sources you can look out for your Series B funding. The funds are extra useful in stabilizing the operations and enabling the growth of the company.

Pro Business Plans is a leading team of business plan writers according to Wimgo, a professional services ranking website.

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Pro Business Plans works with clients to prepare business plans, pitch decks, and other materials for investment and market research. | www.business-plans.com

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